{"id":9366,"date":"2026-07-30T13:49:47","date_gmt":"2026-07-30T13:49:47","guid":{"rendered":"https:\/\/beedynamic.io\/?post_type=case-studies&p=9366"},"modified":"2026-07-30T14:05:47","modified_gmt":"2026-07-30T14:05:47","slug":"conversational-commerce-zwillingsduft-chatbot","status":"publish","type":"case-studies","link":"https:\/\/beedynamic.io\/de\/case-studies\/conversational-commerce-zwillingsduft-chatbot\/","title":{"rendered":"Conversational Commerce Switzerland: How a Custom Sales Assistant Grew Zwillingsduft.ch Conversion Rate by 48%"},"content":{"rendered":"\n\n\n
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\n Case Study<\/span>\n Conversational Commerce \u00b7 Shopify \u00b7 Switzerland<\/span>\n <\/div>\n

How BeeDynamic built a custom conversational sales assistant for Zwillingsduft.ch<\/a> – reducing purchase friction in a category where customers can’t smell the product before buying, and driving a measurable, sustained increase in conversion rate and orders.<\/p>\n\n

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\n Custom<\/span>\n Built by BeeDynamic<\/span>\n <\/div>\n
\n +48%<\/span>\n Conversion Rate Growth<\/span>\n <\/div>\n
\n In-Chat<\/span>\n Add to Cart \u2014 No Page Exit<\/span>\n <\/div>\n
\n 4<\/span>\n Entry Points<\/span>\n <\/div>\n
\n 24\/7<\/span>\n Always Available<\/span>\n <\/div>\n
\n Shopify<\/span>\n Native Integration<\/span>\n <\/div>\n <\/div>\n <\/header>\n\n
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The Problem<\/h2>\n

Selling fragrance online has one fundamental problem that no amount of great copy or beautiful photography can fully solve: you cannot smell a product through a screen. For a store like zwillingsduft.ch \u2014 which sells fragrance dupes of luxury perfumes to Swiss customers who may never have encountered the brand before \u2014 this creates a real conversion barrier. The visitor arrives, browses, reads the scent descriptions, and hesitates. Not because the product is wrong for them. Because they’re not sure which one is right.<\/p>\n

The traditional e-commerce solution is a quiz. But a static quiz page creates friction of its own \u2014 it pulls the visitor away from the store, interrupts the shopping flow, and feels like homework rather than discovery. BeeDynamic’s solution was different: bring the quiz into the conversation, inside a chat widget, without ever leaving the page.<\/p>\n <\/section>\n\n

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The Solution: A Conversational Sales Assistant<\/h2>\n

BeeDynamic designed and built a custom conversational sales assistant – integrated directly into the Shopify store – that acts as a knowledgeable shop assistant available 24 hours a day, 7 days a week. The assistant is not a generic chatbot. It is built specifically for the zwillingsduft.ch catalogue, the fragrance dupe shopping journey, and the psychology of a Swiss customer who wants confidence before purchasing.<\/p>\n\n

UI & UX Design<\/h3>\n

The widget appears as a floating chat icon in the bottom right corner – the position trained by years of live chat usage to signal „help is available here.“ A notification badge creates the impression of an active, responsive assistant. Opening the widget reveals a clean chat panel with the Zwillingsduft logo, the status indicator „Online \u00b7 Antwortet sofort“ (Online \u00b7 Responds immediately), and four immediate action buttons that define the four primary reasons a visitor might need assistance:<\/p>\n