{"id":9241,"date":"2026-07-21T13:13:24","date_gmt":"2026-07-21T13:13:24","guid":{"rendered":"https:\/\/beedynamic.io\/?post_type=case-studies&#038;p=9241"},"modified":"2026-07-30T08:21:47","modified_gmt":"2026-07-30T08:21:47","slug":"bear-kanalservice-google-ads-case-study","status":"publish","type":"case-studies","link":"https:\/\/beedynamic.io\/sq\/case-studies\/bear-kanalservice-google-ads-case-study\/","title":{"rendered":"From Zero to 19 Leads in 34 Days: BEAR Kanalservice GmbH"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n.bd-cs-btn--secondary {\n  background: transparent;\n  color: #FFFFFF;\n  border: 1.5px solid #FFFFFF;\n}\n.bd-cs-btn--secondary:hover {\n  border-color: #FFCC00;\n  color: #FFCC00;\n}\n<\/style>\n\n<!-- \n  BEAR Kanalservice GmbH \u2014 Google Ads Case Study\n  BeeDynamic brand colors: #FFCC00 (yellow), #1A1A1A (dark), #FFFFFF (white)\n  Font: Inter (Google Fonts)\n-->\n\n<article class=\"bd-case-study\">\n\n  <header class=\"bd-cs-header\">\n    <div class=\"bd-cs-meta\">\n      <span class=\"bd-cs-tag\">Case Study<\/span>\n      <span class=\"bd-cs-tag bd-cs-tag--industry\">Google Ads \u00b7 Switzerland<\/span>\n    <\/div>\n    <p class=\"bd-cs-subtitle\">How a Swiss plumbing company got 19 conversions in month one \u2014 with zero prior data, a CHF 50 daily budget, and a cold account built from scratch.<\/p>\n\n    <div class=\"bd-cs-kpis\">\n      <div class=\"bd-cs-kpi\">\n        <span class=\"bd-cs-kpi-value\">311<\/span>\n        <span class=\"bd-cs-kpi-label\">Clicks<\/span>\n      <\/div>\n      <div class=\"bd-cs-kpi bd-cs-kpi--highlight\">\n        <span class=\"bd-cs-kpi-value\">19<\/span>\n        <span class=\"bd-cs-kpi-label\">Conversions<\/span>\n      <\/div>\n      <div class=\"bd-cs-kpi\">\n        <span class=\"bd-cs-kpi-value\">6.11%<\/span>\n        <span class=\"bd-cs-kpi-label\">Conv. Rate<\/span>\n      <\/div>\n      <div class=\"bd-cs-kpi\">\n        <span class=\"bd-cs-kpi-value\">12.52%<\/span>\n        <span class=\"bd-cs-kpi-label\">CTR<\/span>\n      <\/div>\n      <div class=\"bd-cs-kpi\">\n        <span class=\"bd-cs-kpi-value\">CHF 68<\/span>\n        <span class=\"bd-cs-kpi-label\">Cost \/ Lead<\/span>\n      <\/div>\n      <div class=\"bd-cs-kpi\">\n        <span class=\"bd-cs-kpi-value\">34<\/span>\n        <span class=\"bd-cs-kpi-label\">Days<\/span>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <section class=\"bd-cs-section\">\n    <h2>The Client<\/h2>\n    <p><a href=\"https:\/\/bearkanalservice.ch\" target=\"_blank\" rel=\"noopener\">BEAR Kanalservice GmbH<\/a> is a Swiss plumbing and canal service company offering 24-hour emergency response across central Switzerland. Their services range from drain unblocking and canal cleaning to camera inspection and pipe rehabilitation \u2014 the kind of work where customers don&#8217;t browse for weeks. When something goes wrong, they search, they call, and they need someone there today.<\/p>\n    <p>That urgency is both a challenge and an opportunity. The challenge: you&#8217;re competing with companies that have been running Google Ads for years. The opportunity: when the intent is this strong, a well-structured campaign converts at rates you rarely see in other industries.<\/p>\n    <p>When BEAR came to us, they had no Google Ads account. No historical data, no audience signals, no conversion tracking. We were starting from a blank page.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-section\">\n    <h2>The Problem<\/h2>\n    <p>Starting a Google Ads account from zero in a competitive Swiss market is harder than it sounds. Established competitors \u2014 companies that have been running campaigns for years \u2014 have something you don&#8217;t: history. Google rewards accounts that have earned trust over time with lower costs, better ad positions, and smarter automated bidding.<\/p>\n    <p>BEAR had none of that. What they had was a strong service, a real need in the market, and a tight daily budget of CHF 50. The question wasn&#8217;t whether Google Ads could work for them. It was whether we could build something solid enough to generate real results before the budget ran out of patience.<\/p>\n    <p>We knew the answer depended entirely on one thing: structure.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-section\">\n    <h2>Our Approach<\/h2>\n    <p>The most common mistake businesses make with <a href=\"https:\/\/beedynamic.io\/google-ads-management\/\">Google Ads management<\/a> is treating it like a single campaign. One budget, one set of keywords, one ad \u2014 pointed at a homepage and left to run. The result is budget wasted on irrelevant searches, poor conversion rates, and the conclusion that &#8220;Google Ads doesn&#8217;t work.&#8221;<\/p>\n    <p>It works. It just needs to be built correctly.<\/p>\n    <p>For BEAR, we designed four separate campaigns \u2014 each targeting a distinct service with its own budget, keywords, and ad creative:<\/p>\n    <ul>\n      <li><strong>Brand<\/strong> \u2014 protecting BEAR&#8217;s name in search at minimal cost<\/li>\n      <li><strong>Kanalreinigung<\/strong> \u2014 the core service, targeting emergency drain and plumbing queries<\/li>\n      <li><strong>Kanalinspektion<\/strong> \u2014 camera inspection and pipe diagnostics, a higher-margin service<\/li>\n      <li><strong>Kanalsanierung<\/strong> \u2014 pipe rehabilitation and relining, longer sales cycle but higher ticket value<\/li>\n    <\/ul>\n    <p>Each campaign had tightly themed ad groups, keyword lists built around real search intent \u2014 the phrases people type when a pipe has just burst \u2014 and Responsive Search Ads written to match each specific service, not a generic homepage message.<\/p>\n    <p>We set up conversion tracking before launch: appointment bookings, message leads, and phone calls. Without this, you&#8217;re flying blind. You might be getting clicks, but you have no idea which ones are turning into actual customers.<\/p>\n    <p>We also mapped BEAR&#8217;s service area across 18 Swiss cantons, monitoring which regions were converting and adjusting bids accordingly. Within weeks, data showed that Luzern and Schwyz were outperforming the account average. We increased bids in those regions. That&#8217;s not intuition \u2014 that&#8217;s what the data told us to do.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-section\">\n    <h2>The Results<\/h2>\n    <p>In 34 days \u2014 from 16 June to 19 July 2026 \u2014 the account generated:<\/p>\n    <ul>\n      <li><strong>2,485 impressions<\/strong> from targeted, high-intent searches<\/li>\n      <li><strong>311 clicks<\/strong> at a 12.52% CTR \u2014 nearly double the industry average for home services<\/li>\n      <li><strong>19 conversions<\/strong> at a 6.11% conversion rate and CHF 68.26 per lead<\/li>\n    <\/ul>\n    <p>For a cold account in a competitive Swiss market, these numbers are strong. The industry average conversion rate for home services sits around 3\u20134%. BEAR&#8217;s account ran at 6.11% in month one, with no historical data to lean on. That&#8217;s a result of structure, not luck.<\/p>\n    <p>The most efficient campaign was Kanalinspektion \u2014 CHF 38.58 per conversion, with a 22.22% conversion rate. Camera inspection and pipe diagnostics carry a higher service value, which means BEAR&#8217;s cost-per-customer for this service is extremely competitive even by Swiss standards.<\/p>\n    <p>The biggest campaign \u2014 Kanalreinigung \u2014 generated the most volume: 226 clicks, 7 conversions, CHF 818 in spend. It&#8217;s also the one still in Google&#8217;s learning phase, meaning the algorithm hasn&#8217;t finished optimising. Month two, with more conversion data to work from, should see this campaign improve significantly.<\/p>\n\n    <div class=\"bd-cs-quote\">\n      <p>&#8220;The first month is always about earning trust \u2014 from the client, and from the algorithm. We did both.&#8221;<\/p>\n      <span>\u2014 Arbron Gashi, CEO \u00b7 BeeDynamic Group LLC<\/span>\n    <\/div>\n\n    <p>Two keywords stood out as exceptional performers: <em>\u00abrohrsanierung mit inliner\u00bb<\/em> converted at CHF 18.12 per lead, and <em>\u00ababfluss in der k\u00fcche verstopft\u00bb<\/em> at just CHF 8.90. These are not high-volume queries \u2014 but they&#8217;re the exact phrases someone types when they have a specific problem and need it solved today. That&#8217;s the kind of search intent that converts.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-section\">\n    <h2>What This Case Teaches Us<\/h2>\n    <p>BEAR&#8217;s story isn&#8217;t unusual. Most service businesses come to us in one of two situations: they&#8217;ve never tried Google Ads and don&#8217;t know where to start, or they tried it themselves and concluded it doesn&#8217;t work.<\/p>\n    <p>In almost every case, the problem isn&#8217;t Google Ads. It&#8217;s how the account was built.<\/p>\n    <p>A plumbing company running one campaign with broad keywords and a CHF 30 daily budget, pointing to a slow homepage with no click-to-call button, will get poor results. Not because the platform failed \u2014 but because none of the pieces were put together correctly.<\/p>\n    <p>What BEAR&#8217;s results demonstrate is that when the structure is right \u2014 when campaigns are segmented by service, when keywords match real search intent, when conversion tracking is in place before day one, and when the landing page gives people an immediate reason to call \u2014 <a href=\"https:\/\/beedynamic.io\/google-ads-management\/\">Google Ads works<\/a> in exactly the way it&#8217;s supposed to.<\/p>\n    <p>CHF 68 per lead. 19 leads in the first month. For a business where a single job can be worth hundreds or thousands of francs, that&#8217;s a straightforward return on investment.<\/p>\n    <p>And it&#8217;s month one. The account is still learning.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-section\">\n    <h2>About BeeDynamic<\/h2>\n    <p><a href=\"https:\/\/beedynamic.io\/about\/\">BeeDynamic<\/a> is a certified Google Partner agency based in Switzerland and Kosovo \u2014 one of only two Google Partner certified agencies in Kosovo. We manage <a href=\"https:\/\/beedynamic.io\/google-ads-management\/\">Google Ads campaigns<\/a>, <a href=\"https:\/\/beedynamic.io\/seo-agency\/\">SEO strategies<\/a>, and <a href=\"https:\/\/beedynamic.io\/web-design-company\/\">web design projects<\/a> for service businesses, e-commerce companies, and B2B brands across the DACH region and beyond.<\/p>\n    <p>Every client account is handled with full transparency: you own your data, you see every number, and you always know what we&#8217;re doing and why. No black-box reporting. No lock-in contracts. Just results.<\/p>\n  <\/section>\n\n  <section class=\"bd-cs-cta\">\n    <h2>Want results like this for your business?<\/h2>\n    <p>Whether you&#8217;re starting from zero or looking to fix a struggling account, we&#8217;ll audit your situation and show you exactly what&#8217;s possible \u2014 before you spend a single franc.<\/p>\n    <div class=\"bd-cs-cta-buttons\">\n      <a href=\"https:\/\/beedynamic.io\/google-ads-management\/\" class=\"bd-cs-btn bd-cs-btn--primary\">Learn About Google Ads<\/a>\n      <a href=\"https:\/\/beedynamic.io\/contact\/\" class=\"bd-cs-btn bd-cs-btn--secondary\">Get a Free Audit<\/a>\n    <\/div>\n  <\/section>\n\n<\/article>\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap');\n\n.bd-case-study {\n  max-width: 820px;\n  margin: 0 auto;\n  font-family: 'Inter', sans-serif;\n  color: #1A1A1A;\n  line-height: 1.78;\n}\n\n.bd-cs-meta {\n  display: flex;\n  gap: 8px;\n  flex-wrap: wrap;\n  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